Another day, another Facebook purchase. Calcalist reports that Facebook is in negotiations to purchase face recognition company, Face.com.
Not shying away from large purchases recently, Facebook is rumored to be shopping Face.com around the neighborhood of $80 million to $100 million.
Facebook has had their eye on the acquisition of Face.com for some time now, even before the social media giant went public. Face.com has been turning down offers in the past from Facebook because the offers were too low.
Face.com was founded in 2007 in Israel and has software that will recognize faces by allowing the software to scan a photo of someones face to recognize them. This purchase would give Facebook the ability to identify people faster in photos in desktops and mobile platforms.
Do you use Face.com?