Apple Store Currently Down

Historically, when the Apple Store website goes down, a new Apple product is launched.

The message on the website currently reads "We'll be back.  We're busy updating the Apple Store for you and will be back soon."

There have been rumors of a new Apple MacBook or the Nest Learning Thermostat being releases soon.

The message seems to be crooked as well on the site as well.  Maybe it's a hint of what's too come?