Google Wants the Internet to LOL

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Yesterday, Google applied for new domains that end with .google, .youtube, .docs and even .lol. The company announced on its blog on Thursday that it had submitted applications to the Internet Corporation for Assigned Names and Numbers (ICANN).

ICANN, who assign top-level domains (TLDs) to sites worldwide, will announce in June which domains will be added to the existing list.

AdAge reported that Google applied for more than 50 new TLDs. If this is true, that means Google spent more than $9 million in application fees because ICANN charges $185,000 for each application.

“In 2016, it’s estimated that almost half of the world’s population will be online, yet nearly 50 percent of the websites we visit are found in the .com top-level domain (TLD), which was among the first TLDs created in 1984,” Google wrote on its Official Blog.

Google also stated “We’re just beginning to explore this potential source of innovation on the web, and we are curious to see how these proposed new TLDs will fare in the existing TLD environment. By opening up more choices for Internet domain names, we hope people will find options for more diverse—and perhaps shorter—signposts in cyberspace.”

What do you think of Google’s choice for new top-level domain names? Which ones would you like to see on your web browser?

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