Hulu Plus Now Officially Available, Previous Subscribers Get Refund

 
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BUSINESS Hulu Plus is officially available to the public, after being launched in July as a preview for $7.99.  This is a $2.00 cut 20% from the original price of $9.99 which will mean current subscribers who has joined Hulu will receive a credit for the offset price difference.

Starting today, all brand new Hulu Plus subscribers will receive a 1-week trial.

In addition to formally announcing Hulu Plus, they stated in their press release that it will be supported on more devices as well such as Playstation 3, iPad, iPhone and more.  Hulu will continue announcing support on additional devices in the upcoming months such as the Xbox 360.

Here is the official Hulu Press Release:

(LOS ANGELES) November 17, 2010 /PRNewswire/ — Hulu™ today officially launched Hulu Plus™, the first and only internet video subscription service to stream full current seasons and a deep library of back seasons of hit TV shows from ABC, FOX, NBC, and more, in HD, to computers, internet-connected TVs and Blu-ray players, set-top boxes, mobile phones, and tablets, all for $7.99 per month.

“We’re proud to offer consumers the best of current TV on their terms,” said Jason Kilar, chief executive officer of Hulu. “With Hulu Plus, it’s now possible to watch any episode from the current season of watercooler shows like Glee, Modern Family, 30 Rock and dozens more; whenever and wherever they want.”

Any users who subscribed during the preview period will also receive a credit for the difference from the $9.99 preview price to be applied automatically to their next billing cycle. Starting today, all new subscribers to Hulu Plus receive a 1-week free trial.

Access Anywhere on Multiple Devices

Today, Hulu Plus will be available through a wide variety of devices that have an installed base of over 50 million in the U.S. No matter when and where a TV lover wants to catch the latest episode of House, Saturday Night Live, or Family Guy – whether it’s in the office, in the living room, or on the go – Hulu Plus is there:

  • Connected TV and Blu-Ray players: Samsung, Sony BRAVIA® HDTVs and connected Blu-ray Disc™ Players, and coming soon: LG Electronics, Panasonic, VIZIO
  • Connected Set-top Boxes: Roku, Sony Network Media Player, and coming soon: TiVo Premiere DVRs, Western Digital’s WD TV Live Hub Media Center and WD TV Live Plus Network Media Player
  • Gaming Consoles: PlayStation® 3, and coming soon: Xbox 360
  • Mobile Devices: Apple iPad, iPhone, iPod touch
  • Other network appliances: Sony Dash

HD-available programs will stream to users in 720p high definition on HD-capable devices. Hulu will continue to announce additional supported devices and platforms in the coming months.

More of Today’s Top TV Shows

Hulu Plus offers full current and back seasons of both current and classic hit TV shows to subscribers in the U.S. TV fans can instantly stream any episode of current broadcast network shows such as Glee, Family Guy, Grey’s Anatomy, Modern Family, 30 Rock, House, and The Office all season long. In addition, TV lovers will be able to enjoy full series runs and numerous back seasons of classic shows like The X-Files, Arrested Development, Desperate Housewives, Battlestar Galactica, Monk, Psych, Saturday Night Live, Law & Order: Special Victims Unit, Ugly Betty, Buffy the Vampire Slayer, and dozens more.

The Hulu Plus library has grown by thousands of videos during its preview and will add more titles in the months to come.

Advertising Partners for Hulu Plus

Hulu has built one of the most effective brand advertising services in the world, with a platform that delivers 55% more effective ad campaigns than traditional channels. Hulu Plus extends this proprietary and innovative targeted ad platform across PCs, TVs, mobile phones, and tablets, creating multiple touch points to reach connected consumers wherever they live, work, and play.

For the launch of Hulu Plus, the company has partnered with leading brand marketers including Bud Light, McDonald’s, Nissan, and Microsoft to expand their reach to Hulu’s engaged and connected audience. Hulu is also working with comScore and Nielsen to help create accurate and leading edge measurement tools for the Hulu Plus service.

For More Information:

Full overview of the Hulu Plus service: Hulu Plus Walkthrough
Full list of content providers and shows: Hulu Plus Content page
Full list of devices and platforms: Hulu Plus Device page
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About Hulu

Hulu is an online TV service whose mission is to help people find and enjoy the world’s premium content when, where and how they want it. As we pursue this mission, we aspire to create a service that users, advertisers and content owners unabashedly love. Hulu was founded in 2007 and is operated independently by a dedicated team with offices in Los Angeles, New York, Chicago, and Beijing. NBC Universal, News Corporation, The Walt Disney Company, Providence Equity Partners, and the Hulu team share in the ownership of the company. (www.hulu.com)

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