This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.

Zlatan Ibrahimović plays for the Paris Saint-Germain soccer club and is no stranger to the spotlight. On February 14, 2015, after scoring his first goal of the game, he followed through on a premeditated publicity stunt that resulted in a yellow card and a suspension from the next game due to yellow card accumulation. Although this could easily jeopardize the teams standings, Zlatan Ibrahimović says it was totally worth it. For most sports heroes, their record and final standings are the only thing that’s important, but Zlatan had something else on his mind.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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With the help of Forsman & Bodenfors advertising agency and The World Food Programme, a plan was devised to turn the world’s spotlight from Zlatan, towards the people that need it the most. Zlatan used social media to hint towards what was coming.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
from Zlatan’s FB

On his Facebook page, he posted this picture and stated, “A very important name for me.”

What a great way to get his 21.5 million Facebook followers to start talking about this tattoo. Then when they watched the game and saw his hands and arms with new tattoos, their curiosity was heightened. After his goal, was the great reveal. Off came the jersey and for the whole world to see… 50 names of people Zlatan’s never met.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
dailymail.co.uk

These 50 names are actual people, a very small percentage of the 805 MILLION NAMES of people suffering from hunger in the world today. In the video, Zlatan Ibrahimović says, “I have supporters all over the world. Beginning today, I want the support to go to the people who really need it. So whenever you hear my name, you will think of their names. Whenever you see me, you will see them.”

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This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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Zlatan Ibrahimović wrote ‘805 MILLION NAMES’ on his soccer cleats for this match to make sure the world knows that 805 million people are suffering from hunger.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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Hopefully Zlatan continues his support of this campaign. This is a great step in the right direction of acknowledging and alleviating world hunger. Furthermore, an especially large step towards the restoration of my faith in the humanity of sports figures to do what’s right.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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Promo photo of Zlatan Ibrahimović deep in thought.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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Powerful photos depicting the moments before his match.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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Looking down to see all the names.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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Reflecting upon what they mean to him.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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Each name is a real person,

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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With real struggles,

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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And Families.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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Suffering,

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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Too many of them are children.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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They all have a story. They all have a name.

Check out the flash and photos from the post-goal celebration that earned Zlatan Ibrahimović a yellow card and a suspension from the next match. He did all of this to bring attention to The World Food Programme.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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Flash for John,

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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And the flash for Mazen,

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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And so many other names.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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All to be temporarily tattooed on the body of Zlatan Ibrahimović,

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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So that The World Food Programme could be heard.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
dailymail.co.uk

Zlatan Ibrahimović took off his shirt

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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To give these names,

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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The recognition they deserve,

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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Accomplishing his mission,

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
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To let the world know.

This Athlete Got Suspended For Doing This After Scoring. But Not Before He Got His Sad Message Out.
dailymail.co.uk

Zlatan Ibrahimović knew very well that there would be consequences for his actions, but that was a risk he was willing to take to get his message across. There are 805 million people suffering from hunger today. Make sure the world knows.

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